MARKETING (CATALOG 2012 - 2013)

The Marketing Program will provide the student with knowledge and abilities to pursue a career in marketing, which could mean marketing research, advertising, retailing or sales. The degree offers a wide spectrum of courses in all aspects of marketing including services marketing. It is designed for anyone seeking entry-level employment in the field of Marketing as well as those who want to start business enterprises.


The capstone for the Marketing AAS is MRKG 2374 Marketing Case Studies

 

MARKETING CURRICULUM

 

FIRST YEAR

FIRST SEMESTER

COURSE TYPE

CREDITS

LEAD 1200 Workforce Development with Critical Thinking*

Academic

2

MRKG 1311 Principles of Marketing

Workforce

3

ECON 2302 Principle of Economics (MICRO)

Academic

3

XXXX #3## Approved Humanities/Fine Arts Elective

Academic

3

ENGL 1301 Composition I

Academic

3

MATH 1314 College Algebra OR
XXXX #3## Math/ Science Approved Math/Natural Elective

Academic

3

Semester Total

17

SECOND SEMESTER

COURSE TYPE

CREDITS

ENGL 1302 Composition II

Academic

3

MRKG 2312 e-Commerce

Workforce

3

MRKG 2371 Services Marketing OR
MRKG 1391 Special Topics in Business Marketing and Management

Workforce

3

MRKG 2348 Marketing Research and Strategies

Workforce

3

BUSG 1301 Introduction to Business

Workforce

3

ACNT 1303 Introduction to Accounting I OR
ACCT 2301 Principles of Accounting I

Academic

3

Semester Total

18

 

SECOND YEAR

FIRST SEMESTER

COURSE TYPE

CREDITS

MRKG 2372 Consumer Behavior

Workforce

3

MRKG 2380 Cooperative Education I

Workforce

3

MRKG 2333 Principles of Selling

Workforce

3

XXXX #3## Computer Applications Elective***

Workforce

3

BMGT 1303 Principles of Management

Workforce

3

Semester Total

15

SECOND SEMESTER

COURSE TYPE

CREDITS

MRKG 2374 Marketing Case Studies**

Workforce

3

HRPO 1311 Human Relations

Workforce

3

IBUS 1354 International Marketing Management

Workforce

3

MRKG 2349 Advertising and Sales Promotion

Workforce

3

MRKG 2381 Cooperative Education II

Workforce

3

Semester Total

15

Program Total

65

 

Note:
*The Computer Applications Elective may be chosen from the following courses: ITSC 1309 Integrated Software Applications I, POFI 1301 Computer Applications I, BCIS 1405 Business Applications Business Computer Applications, or COSC 1401 Microcomputer Applications.