Marketing - AAS

Marketing

Creating promotional campaigns which spread radical and meaningful ideas in the world to become a marketing expert

Marketing instructors have helped me form a ground knowledge of economics, marketing principles, build up creative thinking ability, analytical, evaluation and research skills.

CONCENTRATIONS

  • Marketing principles
  • Marketing research
  • Planning Marketing strategies
  • E-commerce
  • Advertising
  • Marketing service
  • Principles of Sales
  • Retail and consumption
  • International Marketing management
  • Business, establishment and management

 

CAREER PROSPECT

  • Marketing research and analysis
  • Business marketing expert
  • Online marketing expert
  • Media marketing expert
  • PR expert
  • Marketing Manager

 

PROGRAM STUDENT LEARNING OUTCOMES

  1. Identify the marketing mix components in relation to market segmentation

  2. Explain the environmental factors which influence consumer and organizational decision-making process

  3. Outline a marketing plan

  4. Identify the elements of the communication process between buyers and sellers in business

  5. Utilize marketing research techniques to implement competitive marketing decisions

Year 1

Semester 1

EDUC

1300

Learning Framework

3

MRKG

1311

Principles of Marketing

3

MRKG

1370

Enterprise Mindset

3

MATH

1332

Contemporary Mathematics

3

ENGL

1301

Composition I

3

 

 

 

15

Semester 2

BUSG

2370

Legal Issues for Enterprise

3

MRKG

2372

Consumer Behavior

3

MRKG

2312

e-Commerce Marketing OR

 

MRKG

2371

Services Marketing

3

MRKG

2333

Principles of Selling

3

MRKG

2370

Creativity and Innovation

3

 

 

 

15

Year 2

Semester 1

ECON

2302

Principles of Microeconomics

3

MRKG

2377

Financial Managment/Budgeting for Enterprise Marketing

3

BUSG

1307

Entrepreneurship and Economic Development

3

XXXX

#3##

Humanities/Fine Arts Elective

3

ACNT

1303

Introduction to Accounting I

3

 

 

 

15

Semester 2

BUSG

2309

Small Business Management/Entrepreneurship

3

BUSG

2382

Cooperative Education - Entrepreneurship/Entrepreneurial Studies (Capstone)

3

XXXX

#3##

General Education Elective

3

MRKG

2375

Social Enterprise

3

MRKG

2376

Enterprise Opportunity Analysis

3

 

 

 

15

 

 

Total Credits

60

 

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Why choose HCC at SaigonTech

Admission 2020

Financial aid and Scholarships

Tuition fee

Should you have any things to ask, please contact to our Consulting & Recruitment officer at 08 3715 5033 or hotline: 09 150 150 88

 

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