Creating promotional campaigns which spread radical and meaningful ideas in the world to become a marketing expert
Marketing instructors have helped me form a ground knowledge of economics, marketing principles, build up creative thinking ability, analytical, evaluation and research skills.
CONCENTRATIONS
- Marketing principles
- Marketing research
- Planning Marketing strategies
- E-commerce
- Advertising
- Marketing service
- Principles of Sales
- Retail and consumption
- International Marketing management
- Business, establishment and management
CAREER PROSPECT
- Marketing research and analysis
- Business marketing expert
- Online marketing expert
- Media marketing expert
- PR expert
- Marketing Manager
PROGRAM STUDENT LEARNING OUTCOMES
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Identify the marketing mix components in relation to market segmentation
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Explain the environmental factors which influence consumer and organizational decision-making process
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Outline a marketing plan
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Identify the elements of the communication process between buyers and sellers in business
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Utilize marketing research techniques to implement competitive marketing decisions
|
Year 1 |
|||
|
Semester 1 |
|||
|
EDUC |
1300 |
3 |
|
|
MRKG |
1311 |
3 |
|
|
MRKG |
1370 |
3 |
|
|
MATH |
1332 |
3 |
|
|
ENGL |
1301 |
3 |
|
|
|
|
|
15 |
|
Semester 2 |
|||
|
BUSG |
2370 |
3 |
|
|
MRKG |
2372 |
3 |
|
|
MRKG |
2312 |
|
|
|
MRKG |
2371 |
3 |
|
|
MRKG |
2333 |
3 |
|
|
MRKG |
2370 |
3 |
|
|
|
|
|
15 |
|
Year 2 |
|||
|
Semester 1 |
|||
|
ECON |
2302 |
3 |
|
|
MRKG |
2377 |
3 |
|
|
BUSG |
1307 |
3 |
|
|
XXXX |
#3## |
3 |
|
|
ACNT |
1303 |
3 |
|
|
|
|
|
15 |
|
Semester 2 |
|||
|
BUSG |
2309 |
3 |
|
|
BUSG |
2382 |
Cooperative Education - Entrepreneurship/Entrepreneurial Studies (Capstone) |
3 |
|
XXXX |
#3## |
3 |
|
|
MRKG |
2375 |
3 |
|
|
MRKG |
2376 |
3 |
|
|
|
|
|
15 |
|
|
|
Total Credits |
60 |
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Financial aid and Scholarships
Should you have any things to ask, please contact to our Consulting & Recruitment officer at 08 3715 5033 or hotline: 09 150 150 88
